In-house train the trainer

TRAIN THE TRAINER FOR PEOPLE WHO DELIVER FOR REAL.

For organisations developing the people who deliver their training. Your experts already know the content — this builds the craft that decides whether anyone can use it afterwards.

Shane McGrath coaching internal trainers during a delivery session

The problem

KNOWING THE CONTENT ISN'T THE SAME AS BEING ABLE TO TEACH IT.

Most internal training is delivered by the person who knows the subject best. That's the right instinct and the wrong assumption. Expertise makes people thorough, not teachable — so sessions turn into transmission, learners nod along, and nothing changes in the work. Delivery skill is a separate craft, and it can be developed.

  • Expert-led sessions that transmit, not teach.
  • Too much content, too little practice.
  • Confidence in the subject, discomfort in the room.
  • Good feedback scores, no behaviour change.

Who it's for

THE PEOPLE WHO DELIVER YOUR TRAINING.

01

Internal trainers

People whose job is delivery — onboarding, product, process, compliance, leadership content — who want range and control rather than a script.

02

Subject-matter experts who train

Specialists asked to teach what they know, usually without ever being developed to do it. This is where the biggest lift tends to be.

03

Managers and leads who develop others

People who coach and upskill their teams in the flow of work and want that to actually stick.

What it develops

FIVE PARTS. ONE SHARED STANDARD.

The Facilitation Alive Standard applied to training delivery — the things that decide whether learners participate and whether anything survives the session.

01

PRESENCE

How your trainers show up.

02

STRUCTURE

How content becomes learnable.

03

CONNECTION

How they read the learners.

04

INTERACTION

How practice replaces lecture.

05

RETENTION

What learners still use later.

Shane McGrath making a point during a live training session
Delivery skill, practised live

Nobody gets better at delivery by being told about delivery. They get better by delivering, being watched, and being coached on what they actually did.

The approach

DIAGNOSE → BUILD → PRACTISE → EMBED

The sequence matters. Capability compounds when practice follows the fundamentals and reinforcement follows the practice.

01

DIAGNOSE

Understand what is working now and where delivery is breaking down.

02

BUILD

Develop the fundamentals through Facilitation Foundations.

03

PRACTISE

Use real sessions in coached Practice Labs.

04

EMBED

Build shared language, manager coaching and reinforcement.

See the full method on how we work, or the wider organisational view on for organisations.

Set the right expectation

NO CERTIFICATE. NO OPEN COURSE.

A lot of train the trainer searches are looking for an accredited programme with a qualification at the end. This isn't that, and I won't pretend otherwise. There's no credential and no public calendar — it's in-house, practice-led development judged by what changes when your trainers deliver. If you want the facilitation-first version of this work, that's in-house facilitation training, and the category view sits on facilitation training.

Proof

BUILT IN REAL ROOMS.

5,000+

people trained and facilitated

Virtual + in person

small cohorts to large-scale enterprise rooms

Shane's sessions were a real pleasure. He makes complex ideas feel accessible and actually usable. You leave with things you want to put into practice — not just slides you'll ignore.
What sets Shane apart is that he doesn't just deliver training, he builds capability. The sessions changed how our team thinks about conversations, not just what they say in them.

Questions

TRAIN THE TRAINER, ANSWERED.

TALK ABOUT YOUR TRAINERS.

Tell me who delivers your training today and what isn't landing. I'll come back with how I'd develop them.